DTC / Ecommerce Specialist
Former Founder/CEO of Ruroc and grew to $50m rev
Dobbie's Founders: Dan + Robbie, successfully built Ruroc, a global DTC powerhouse, to $50m in annual revenue but like many high growth ecommerce businesses the revenue grew but the profits didn’t.
The pair realized there are two problems in ecommerce...
#1 CAC
This will never be solved with software.
It can only be solved with a maniacal focus on innovating with your product, and building your customer engagement.
#2 OPEX
This will be solved by Dobbie.
Ecommerce was theorized to be a hyper profitable business model for retail
- No expensive high-street rent
- No shop floor staff
- No geographical addressable marketing ceiling
Get a cheap warehouse, build a website, sell worldwide.
- Expensive agencies, doing fractional work
- High-cost quasi-skilled staff with a single SaaS speciality
- Highly commoditised Alibaba products competing for eyes on social media driving up the costs of advertising
A rarely profitable business model
Ironically the focus of ecommerce businesses for the past few years has been “how do I improve my CAC”...”Where should I spend my marketing dollars “...The reality is that they’re searching for answer that intuition alone will give as much, if not more, clarity on as ‘cookies / server-side tracking / browser-fingerprinting’ platforms like Triple Whale and Fospha.
Enhance your product, enhance your brand, your CAC will come down - it’s truly that simple
The real unsolved problem in ecommerce that nobody has touched is OPEX...
And that’s where Dobbie comes in
Through a single, AI-powered, system Dobbie simplifies the running of your entire back-office finance, marketing and supply chain operations
Whether you're cashflow forecasting; creating ad campaigns; analyzing sales or social enagagement; demand planning; chasing suppliers; or simply bookkeeping and expense tracking... Dobbie now gives you a unified platform to operate everything in your tech stack through natural language, more efficiently, and at a fraction of the cost your previous setup.
Ready to optimise your business with Dobbie?
To speak to the team or join the waitlist click below:
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